Our products reflect the sense of purpose, simplicity and deliberate construction that Industrial Design was founded on.  We believe our mission to share these principles will universally result in better products,  being made in better ways, closer to your home. 

I have been designing products for almost 20 years. I have worked with both local and overseas manufacturers in the creation of dozens of products, each of them made tens of thousands of times. One of the most unexpected discoveries of having a successful design is the amount of people needed to make those products. It takes dozens, if not hundreds of people to help build these goods. When I decided to leave the world of freelance design and create eqpd I didn't know what I was going to make, but I knew I had to make it here. To export all that opportunity to an overseas factory would be missing out on one of the biggest benefits of a successful design - jobs. But it's the right thing to do if you believe in the pride of making things where you live and the profound effect that can have.

We currently make all our products in Twisp, WA with plans to open a second manufacturing location on the East Coast to reduce our environmental and increase our social impact. Like food, we think that making things (or growing them) as close to your home is good for everyone. That manufacturing should be celebrated and accessible versus its current condition of being hidden thousands of miles away and the working conditions that prevail. I created eqpd because as both an Industrial Designer and human who cares about our planet, I see an unsustainable trend in the creation and perception of manufactured goods. I am concerned with our rapid consumption of products, how well those products are made, how far they travel and our acceptance of what is disposable. Building goods is an honor; we should treat it that way. Resources are not endless, we should treat them that way.

We encourage you to visit us and see our shop in action, until then, click below to get a preview.

the story of eqpd and Built-for-a-Purpose. Jonathan Baker, founder. version 1

From the very start I set out to make a change. In our country, in the objects we design and the way we incorporate them into our life. Formally trained at the Rhode Island School of Design I approach all projects through the lens of industrial design. This foundation results in solutions that are fundamentally different than the corporate, image-driven, over featured, secretly made, copycat designs that currently exist. I want to remind us of a forgotten art and make a fundamental change in the creation of everyday goods. Step 1 - get back to honest simplicity and durable construction.

In the 1970's German industrial designer Dieter Rams introduced the idea of sustainable development and articulated what is now celebrated as the "ten principles of good design". These rules, now almost 50 years old seem to be a forgotten behavior and are more appropriate today than ever. They represent the soul of Industrial Design and eqpd believes deeply in carrying this torch. 

  1. Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.

  2. Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.

  3. Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

  4. Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.

  5. Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.

  6. Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

  7. Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today's throwaway society.

  8. Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

  9. Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.

  10. Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.


 Jonathan Baker, founder and senior designer at the shop.

Jonathan Baker, founder and senior designer at the shop.

How do you pronounce eqpd?


Are all your products made in the USA?

YES. All our goods are proudly made in Twisp, WA

What are your standard lead times?

We are usually 2 weeks out.

What's your guarantee?

My Patagonia board shorts from 1996 still serve me well, a few stitches and some serious fading hasn't made them any less useful, and though their days are numbered, they continue to give me a useful life and that is something I deeply respect.  So when creating our own goods,  we designed and built them with longevity in mind.  We also understand that accidents happen, materials get tired and components wear down.  So use our goods freely and enjoy their durable nature and if they do not deliver you a "Useful Life" then contact us and we will make it right. Our production team takes great pride in their craftsmanship and we choose the best possible materials to build with. If you ever need a repair or modification, one of the benefits of manufacturing locally is we have all the resources necessary to keep your eqpd gear going.

What are your bags made of?

As Industrial Designers we are trained to understand the unique characteristics of materials and use them in their most beneficial ways. Our bags represent this behavior of using materials appropriately and are currently made from:

  • #2 HDPE Recyclable plastic - used to add structure and form to Last Bag/Tote handles and in the folding base of the Utility bag.
  • #3 18 oz, Vinyl Coated Polyester Fabric, Solid and Mesh - Known for its durability in harsh conditions, most commonly used for whitewater rafts and truck traps. We choose to use new, certified materials as to manufacture most efficiently and to confidently offer you our best, Reasonable Life Guarantee.  As much as we appreciate "up-cycling", the unpredictable nature of those materials challenged us to make consistent, reliable and cost sensitive products. 
  •  Polyester Felt - Naturally mold and mildew resistant, bleach safe. Most often used as "fabric pots" or as a fabric backer to reduce wear/friction. The industrial characteristics of this material is used in 2 applications: the "soft" version as a Last Bag and the "stiff" version as a base in various Totes, Leather Last Bags and Zip-tops.
  • Leather - Vegetable tanned Latigo for straps/handles on Totes and Utility Bag, Oil-Stoned for the body of our Last Bags Leather Series.
  • Nylon - we use a Bonded Nylon, tec 70 thread known for it's smooth sew characteristics and proven outdoor longevity.
  • Brass/Steel - We use black-oxidized finished rivets, snaps and washers so they will never rust/streak your bag and assemble perfect every time.

Care Instructions? 

Our #2, #3 and Polyester Felt all can be cleaned with soap and water, citrus cleaner, standard household cleaners and is bleach safe.  The exposed seams and raw edges are characteristic of eqpd product. If those edges start to "show hairs", no worries, just trim those thin, white fibers with sharp scissors. NOTE: Pulling those fibers doesn't work, they do not rip easily, if at all. 

Do you wholesale?

Yes, we adore great main streets and supporting local. Wholesaling is one way to support those places and businesses. Please email us at info@eqpdgear.com 

Do you offer volume discounts?

 Yes, please email us at  info@eqpdgear.com with your needs. Volumes usually start around 25 items.

 Do you ship international?

Yes – we can quote you via email at info@eqpdgear.com. Currently, our website cannot process those orders.

 Can I get bags personalized with logo’s, businesses and the such?

 Yes, we offer a Partners Program where we permanently stamp a partner's logo on the exterior and their mission statement on the inside. Please see our Partners Page for more info.

What's "Fix your gear night?"

In our efforts to keep things out of the landfill and keep products alive, you can visit us the first Thursday of each month for "fix your gear night" 4-7pm. Our free event is open to anyone who needs a quick stitch, rivet, buckle, webbing . . . a repair that would take 15 minutes or less. Tents and zippers are tricky and usually take much longer to repair, but our team fixes those things on the side and would be happy to help. Contact them at Methowrepairs@gmail.com.